TRY FREE

Stay in the loop

Get tips and insights to unlock maximum growth for your business.

 
Recession-Proof Your Marketing Budget blog cfo marketing budget recession

 

3 Steps to Demonstrate Budget Efficacy in the Face of a Potential Recession

 

Everyone is talking about a potential recession, especially marketers who have spent the last couple of years experiencing cuts to their budgets. Gartner found that marketing budgets for B2B companies...

Continue Reading...
 
Over 50% of all marketing decisions aren't currently influenced by analytics (according to Gartner) blog data quality marketing analytics

 

Marketing Analytics: A dying trend or a misunderstood powerhouse for success?

 

Gartner stated in their The State of Marketing Budgets 2021 report that "data and analytics have failed to live up to marketing expectations." The report goes on to show that nearly half of all marketing...

Continue Reading...
 
The Path to Attribution: Foundations for success with lead source reporting attribution blog lead source

 

Uncover Connected Data

 

Salesforce is a powerful marketing and CRM tool through which B2B marketers can collect data about their marketing campaigns and customers. The data generated tracks the customer's journey from their first touchpoint with your organization.

But, there is a key...

Continue Reading...
 
How Aggregating Data Improves Marketers' Ability to Make Decisions Faster blog lead source

 

Harness the power of data to build better, stronger relationships

 

Marketers need actionable data to do their job. So while the role of marketing has expanded to most of the buying experience, we can't expect Marketers also to be Data Admins or Data Analysts.

Marketers are...

Continue Reading...
 
The Benefits of a Salesforce Operations Team for Increasing Brand Revenue blog marketing operations sales operations

 

Increase Brand Revenue with Salesforce Ops

 

Sales operations play a crucial role in increasing brand revenue. Salesforce ops teams establish communication tools, strategies, and systems that streamline the sales team for better productivity.

As consumers demand a personalized...

Continue Reading...
 
5 Ways Salesforce Helps B2B SaaS Companies Gain a Competitive Advantage blog salesforce

 

Boost Sales with help from your CRM

 

Your company's sales and marketing tech stack can make or break your company in the competitive environment. Adopting a customer relationship management (CRM) solution like Salesforce goes a long way in supporting your customer-related...

Continue Reading...
 
5 Benefits of Adopting Salesforce Sales Cloud for Your Marketing Team blog sales cloud salesforce

 

Unleash the Power of Salesforce Sales Cloud

 

Marketing is one of the most critical elements of a successful business. Your marketing team is responsible for generating interest in your brand and products and converting potential leads into paying customers. 

Empowering your...

Continue Reading...
 
Revenue Marketing: Top 3 Ways to Justify Additional Marketing Budget blog marketing budget revenue marketing

Prove Marketing ROI to the C-Suite

 

CEOs and CFOs are notorious for putting extra pressure on marketing teams to justify their marketing budgets. As a result, marketers are constantly under pressure to prove the short-term impact of the spending, which often leads to the use of vanity...

Continue Reading...
 
4 Revenue Marketing Strategies to Improve the Customer Journey blog customer buying journey marketing strategies

Facilitate A Seamless Customer Experience

 

One of the goals of revenue marketing is to facilitate a seamless customer journey for prospects at each stage of the funnel. It achieves this by streamlining sales and marketing processes to align its activities with the organization's overall...

Continue Reading...
 
How Marketing, Sales, and Revenue Operations Work Together to Achieve Business Growth blog marketing operations revenue marketing revenue operations sales operations

The Future of Revenue Growth

 

Today’s consumer is more informed and demands a better experience when interacting with brands. As customer experience becomes the primary driver for competition, businesses are turning to systems and processes that drive customer engagement and business...

Continue Reading...
 
6 Tips to Accelerate Sales Cycle by Reaching Out to Decision Makers blog buying group opportunity contact role

 Commit to understanding the buyers' process and how you can help shortcut it.

 

The B2B sales cycle can be as long as a year. However, sales and marketing teams can find creative ways to accelerate their sales cycles and close sales much faster. This takes commitment to understanding...

Continue Reading...
 
How to Use Your Sales Pipeline Coverage to Influence and Drive Business Growth blog revenue operations sales operations

 Use your sales pipeline coverage as a strategic marketing tool

 

Marketing and sales are two interdependent business functions that drive revenue for businesses. Marketing generates leads, and sales convert them into revenue. In this process, sales personnel rely on the sales pipeline...

Continue Reading...
1 2 3