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Over 50% of all marketing decisions aren't currently influenced by analytics (according to Gartner) blog data quality marketing analytics

 

Marketing Analytics: A dying trend or a misunderstood powerhouse for success?

 

Gartner stated in their The State of Marketing Budgets 2021 report that "data and analytics have failed to live up to marketing expectations." The report goes on to show that nearly half of all marketing...

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