3 Steps to Demonstrate Budget Efficacy in the Face of a Potential Recession

Everyone is talking about a potential recession, especially marketers who have spent the last couple of years experiencing cuts to their budgets. Gartner found that marketing budgets for B2B companies...

Prove Marketing ROI to the C-Suite

CEOs and CFOs are notorious for putting extra pressure on marketing teams to justify their marketing budgets. As a result, marketers are constantly under pressure to prove the short-term impact of the spending, which often leads to the use of vanity...

Marketing teams are under constant pressure to justify their latest budgets.

However, it is not always easy to prove your marketing spend or its value due to the long sales cycle of B2B sales, limited time, and resources.

Nonetheless, you can employ several strategies to demonstrate that your...