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Commit to understanding the buyers' process and how you can help shortcut it.
The B2B sales cycle can be as long as a year. However, sales and marketing teams can find creative ways to accelerate their sales cycles and close sales much faster. This takes commitment to understanding...
Today's B2B customer is sophisticated.
As a result, they demand a higher level of connectedness throughout the customer journey.
For marketers, this means being more intuitive to the needs of their target audience, mainly because the B2B customer journey must go through several key...