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Uncover Connected Data
Salesforce is a powerful marketing and CRM tool through which B2B marketers can collect data about their marketing campaigns and customers. The data generated tracks the customer's journey from their first touchpoint with your organization.
But, there is a key...
Harness the power of data to build better, stronger relationships
Marketers need actionable data to do their job. So while the role of marketing has expanded to most of the buying experience, we can't expect Marketers also to be Data Admins or Data Analysts.
As a B2B marketer, you need clean data to maximize your marketing potential.
However, B2B marketing reporting can get tricky if you start on the wrong foot or don't look at the right data points. Missing CRM relationships and data quality issues get in the way of accurate B2B reporting and, thus,...