Prove Marketing ROI to the C-Suite

CEOs and CFOs are notorious for putting extra pressure on marketing teams to justify their marketing budgets. As a result, marketers are constantly under pressure to prove the short-term impact of the spending, which often leads to the use of vanity...

The Future of Revenue Growth

Today’s consumer is more informed and demands a better experience when interacting with brands. As customer experience becomes the primary driver for competition, businesses are turning to systems and processes that drive customer engagement and business...

Revenue is the lifeblood of a company.

As enterprises embrace the growing role of marketing in business growth, revenue has become a crucial metric to track.

Now more than ever, executives demand that marketers demonstrate their role in business growth and revenue generation. This means...

Marketing is an investment, not an expense.

For a long time now, marketers have had to fight to maintain budget levels to fund marketing initiatives with their executives. Historically, Marketing Budgets have been considered one of the highest costs for businesses alongside payroll....