3 Steps to Demonstrate Budget Efficacy in the Face of a Potential Recession

Everyone is talking about a potential recession, especially marketers who have spent the last couple of years experiencing cuts to their budgets. Gartner found that marketing budgets for B2B companies have decreased s...

Marketing Analytics: A dying trend or a misunderstood powerhouse for success?

Gartner stated in their The State of Marketing Budgets 2021 report that "data and analytics have failed to live up to marketing expectations." The report goes on to show that nearly half of all marketing decisions a...

Uncover Connected Data

Salesforce is a powerful marketing and CRM tool through which B2B marketers can collect data about their marketing campaigns and customers. The data generated tracks the customer's journey from their first touchpoint with your organization.

But, there is a key factor n...

Harness the power of data to build better, stronger relationships

Marketers need actionable data to do their job. So while the role of marketing has expanded to most of the buying experience, we can't expect Marketers also to be Data Admins or Data Analysts.

Marketers are responsible for des...

Increase Brand Revenue with Salesforce Ops

Sales operations play a crucial role in increasing brand revenue. Salesforce ops teams establish communication tools, strategies, and systems that streamline the sales team for better productivity.

As consumers demand a personalized customer experie...

Boost Sales with help from your CRM

Your company's sales and marketing tech stack can make or break your company in the competitive environment. Adopting a customer relationship management (CRM) solution like Salesforce goes a long way in supporting your customer-related interactions, thus fa...

Unleash the Power of Salesforce Sales Cloud

Marketing is one of the most critical elements of a successful business. Your marketing team is responsible for generating interest in your brand and products and converting potential leads into paying customers. 

Empowering your marketing team wit...

Prove Marketing ROI to the C-Suite

CEOs and CFOs are notorious for putting extra pressure on marketing teams to justify their marketing budgets. As a result, marketers are constantly under pressure to prove the short-term impact of the spending, which often leads to the use of vanity metrics suc...

Facilitate A Seamless Customer Experience

One of the goals of revenue marketing is to facilitate a seamless customer journey for prospects at each stage of the funnel. It achieves this by streamlining sales and marketing processes to align its activities with the organization's overall goals.

T...

The Future of Revenue Growth

Today’s consumer is more informed and demands a better experience when interacting with brands. As customer experience becomes the primary driver for competition, businesses are turning to systems and processes that drive customer engagement and business growth.

Mar...

 Commit to understanding the buyers' process and how you can help shortcut it.

The B2B sales cycle can be as long as a year. However, sales and marketing teams can find creative ways to accelerate their sales cycles and close sales much faster. This takes commitment to understanding who your buy...

 Use your sales pipeline coverage as a strategic marketing tool

Marketing and sales are two interdependent business functions that drive revenue for businesses. Marketing generates leads, and sales convert them into revenue. In this process, sales personnel rely on the sales pipeline to determin...