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The sales cycle and the buyer's journey in B2B often include many touch-points and decision-makers over a long period.
These decision-makers within a purchase can be influencers, sponsors, or the sole decision-maker when it comes to purchasing.
Each person in the buying team has their...
Sales Managers are on the frontlines with driving revenue for the company by having their Sales personal qualify and influence the right prospects into purchasing. Sales personnel get the glory when business is excellent, and often get laid off when business is down. It doesn't have to be that...
Marketers can have better conversations with the Business Leaders at your Organization by reporting and optimizing against Key Performance Indicators that align with the business goals.
Here are is one way that will enable you to get the attention of your Business Leaders: