Tom
-- Strategic Partnership
Grow MRR by building a Sales Channel and Alliance
While Strategic Partners drive value for their customers, poor Data Quality hamstrings the ROI of their products and services.
Strategic Partnerships Buyer Persona
Tom lives in Arizona and stays up with the latest industry and technology trends.
π
Demographics
π¨ Age: 45 - 60
π Education: University
πΌ Job: Director of Strategic Partnerships
π° Salary: $200K
π’
Employer
π Size: Growing Small & Medium Business
βοΈ Industry: Technology, Manufacturing
π΅ Revenue: $10M - $500M
πΊοΈ Location: North America
Identifying Factors
Analytical
Gathers information from various sources and then interprets the data to reach a logical conclusion that benefits the business.
Strategic
Directs sales strategies, business development plans, promotional activities, and product development initiatives while generating monthly/quarterly sales forecasts.
Communicative
Works closely with other executives to define short- and long-term policies and strategies, and then connects internal and external stakeholders.
Social
Cultivates, and maintains relationships to ensure client satisfaction and revenue growth potential.
Persona Goals
Grow ARR through Alliances
Primary Goal:
-
Launch a Partnership Program to grow ARR by building a Sales Channel and Alliances in the Marketing Technology space to drive 1:1 digital hyper-personalization.
-
Responsible for go-to-market development, partnerships & alliances.
Deepen Strategic Relationships
Secondary Goals
-
Develop pricing strategies for products or services marketed to the target customers.
-
Meet with clients to provide marketing or technical advice.
-
Develop a joint selling strategy.
Challenges
Gets discouraged when Poor Data Quality impacts the ROI on Investments in CRM Integrations and Services.
“Find a way to put the partner in an evangelist role and show them what you have done for them.”
π±
Bad Data Limits ROI on Predictive Tools
Dirty CRM Data limits Costly Downstream Solutions' ROI, such as Einstein Analytics and Predictive Forecasting Tools.
πΈ
Data Quality Upkeep is Thankless
Regular upkeep of data is cumbersome, and there is no credit given when you solve data quality issues.
π§
Low CRM Adoption Amongst Marketers
Marketers lack adoption of CRM due to poor Data Quality, inadequate training, and limited visibility or transparency with reporting.
π₯
Org Changes Creates Data Issues
When new leadership or processes are installed, this creates Data Quality issues if testing isn't performed properly.
Unsung Hero
Finds a way to grow value for both parties in an impactful way.
Focus:
Puts the Partner in an Evangelist Role
Strategic Partnership Directors find ways to put the partner in an evangelist role by making sure to put some analytics on the page of what you have done for them.
Impactful:
Creates Transformational Processes or Programs
Translate products’ technical features to value proposition business outcomes that will create new transformational processes or programs.
Relationship:
Ability to Find & Foster Strategic Partnerships
Maintain and nurture relationships with senior leaders at partner companies to ensure that all parties are satisfied with the partnership's progress and outcome.
How We Help Our Hero
Seeks to maintain and grow his highly reputable status among his peers.
βοΈ
"Kudoz is the Grammarly of Data Quality for Salesforce. There is no Salesforce Admin that doesn’t want this."
π’
Give Software Credit for Having Done Something
The App displays the benefits of clean data with metrics around outstanding data issues and the impact of what has been resolved.
π‘οΈ
Takes the Pain Away From Regular Upkeep
Reduces the time it takes for regular upkeep by identifying issues & providing a suggested solution.
π
Different Value Propositions for Cleaner Data
The App creates trust in Accurate Reporting while improving Systems Adoption for your Advanced CRM initiatives.
