Erica
-- Director of Marketing
Influence the Sales Pipeline through Marketing Campaigns
While Erica enjoys creating demand, Poor Data Quality hampers her ability to report accurately on Marketing's influence.
VP & Director of Marketing Buyer Persona
Erica has excellent business acumen and lives in San Diego.
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Demographics
π© Age: 35 - 50
π Education: University
πΌ Job: Director of Marketing
π° Salary: $150K+
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Employer
π Size: Growing Small & Medium Business
βοΈ Industry: Technology, Manufacturing
π΅ Revenue: $10M - $500M
πΊοΈ Location: North America
Identifying Factors
Analytical
Analyzes industry trends to determine the most promising strategies for the organization. Must use analytical skills to measure effectiveness.
Creative
Directors of Marketing must be able to generate new and imaginative ideas. Creativity involves thinking about a task or problem in an entirely new or different light.
Communicative
Communicate effectively with a broad team made up of other Directors or Managers during the advertising, marketing, and sales process.
Organizational
Directors must manage their time and budget efficiently while directing and motivating staff members. Their interpersonal skills allow them to deal with various people in different roles, both inside and outside.
Persona Goals
Deliver Revenue Potential to Sales
Primary Goal:
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Designing and building integrated best practices in online and offline marketing programs to facilitate brand awareness and sales objectives resulting in improved ROI.
Create Scalable Marketing Program
Secondary Goals
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Create a compelling, scalable, and manageable web channel solution that drives demand using Marketing Technologies & CRM.
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Build a dynamic and diverse team, manage integrated programs, deliver actionable insights, revenue growth, and ensure employee and customer satisfaction.
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Resolve at-risk situations.
Challenges
Wants to feel confident among C-Level peers and avoid feeling embarrassed at all costs.
“Reporting accurately through Salesforce could be much stronger for the Marketer. We often have to chase down things that don’t feel right, and it’s often a long path.”
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Trust in Marketing is At Risk
80% of CEOs don’t trust marketers, having the perception that they lack business credibility and generate sufficient growth.
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Disconnected Reporting
Marketers struggle with tying marketing efforts to revenue. The impact of disconnected reporting can result in missing attribution credit.
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Lack of Data Quality Management
Marketers are not Database Admins. Management and use of data requires collaboration and communication between organizational functions.
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Productivity
Most marketers are taking longer to make better business decisions because they are continually scrambling to produce accurate reports.
Unsung Hero
Finds a way to get it done.
Tenacity:
Bends Data to make Data fit into Actionable Reports
Marketers don't let the Salesforce Reporting limitations get in the way of their ability to
measure the influence of Marketing Campaigns on the Pipeline. They will do as much
manual clean up & data munging as possible to tell that story.
Interpersonal:
Builds, Manages and Motivates Teams Effectively
Marketers need a deep understanding of branding, messaging, and value propositions. And they need to communicate internally and externally on an ongoing basis, across multiple channels, to motivate resources to meet the business objectives.
Strategic:
Fearless Decision-Making
Marketers don't let the Salesforce Reporting limitations get in the way of their ability to
measure the influence of Marketing Campaigns on the Pipeline. They will do as much
manual clean up & data munging as possible to tell that story.
How We Help Our Hero
Enjoys the spotlight and ability to work between many cross-functional Go-To-Market teams.
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"I don't need to think as much; Kudoz provides instant gratification to resolve missing credit."
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A New Way to Build Trust in Your Analytics
Fuel trust with the Leadership Team with more accurate Reporting through the App’s ongoing data integrity & data handling workflow solution.
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Reduce the Month-End Reporting Scramble
Task Management allows the team to detect and resolve data issues early to make your Monthly Reporting efforts easier.
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Instant Gratification & Transparency
The In-App Resolution “Workflow Solution” will make it faster to investigate issues and systematically resolve them.
