Kevin
-- Business Systems Manager
Invest in Technology and Processes that Grow Revenue
Business Systems Manager Buyer Persona
Kevin is an exceptional liaison between tech and business and is an avid hiker where he lives in the Pacific Northwest.
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Demographics
π¨ Age: 35 - 50
π Education: University
πΌ Job: IT, Business Systems Manager
π° Salary: $150K+
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Employer
π Size: Growing Small & Medium Business
βοΈ Industry: Technology
π΅ Revenue: $10M - $500M
πΊοΈ Location: North America
Identifying Factors
Analytical
IT managers must analyze problems and consider and select the best ways to solve them.
Leadership
IT managers must lead and motivate IT teams or departments so that workers are efficient and effective.
Creativity
Creativity involves thinking about a task or problem in an entirely new or different light.
Communicative
IT managers must explain their work to top executives and give clear instructions to their subordinates.
Persona Goals
Grow Brand Revenue with Tech
Primary Goal:
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Help grow brand revenue by leveraging investment in software applications and integrations.
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Expand business capabilities and integrate acquired companies.
Increase Adoption & Productivity
Secondary Goals
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Improve point issues in operational process improvement and Data Quality.
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Responsible for managing all the IS systems.
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Responsible for increasing adoption and usage of Salesforce.
Challenges
There is no tangible way to measure the impact of bad data to communicate the urgency in resolving.
“No one wants to do the task of Data Quality management. There is a lack of discipline in staying on top of the issues.”
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Marketers Can't Solve Issues Alone
Marketers struggle to show value because they often don’t know how to do it mechanically.
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Marketing Issues are Not a Priority
Sales and Strategic Integrations have higher priority because they are more aligned with revenue-generating outcomes or cost-saving initiatives.
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Lack of Data Stewardship
No one wants to do the task of data quality management. There is a lack of discipline in staying on top of the issues.
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Data Quality Impact Not Measurable
There is no tangible way to measure the impact of bad data to communicate the urgency in resolving.
Unsung Hero
Maintains importance by being needed in both situations of cost-reductions or need to scale sales.
Empathy:
Natural Desire to Help Marketers
Marketers have a hard job of delivering good leads while proving that the Campaigns are generating ROI. Kevin is 1st at the table to help Marketers align their tracking with monitoring performance against the company's business goals.
Agile:
Re-tools Solutions to Adjust with the Times
Business Systems Managers implement the proper process, with the right tools executed in a timeline manner.
Optics:
Uses Analytics to Drive the Right Choices
Kevin aligns data quality improvement processes with business growth initiatives. The higher the adoption of the tool, the more value the technology tool can produce.
How We Help Our Hero
Looks good when the technologies drive 5x more return than the investment of implementing.
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“Are you challenged with proving your worth, and don’t know how to? Kudoz helps eliminate doubt.”
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Claim Missing Credit for Marketers
Help realize Marketing’s impact by proactively identifying orphaned opportunities.
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Shortcut to Priority Line
Empower the Marketing Team to resolve issues faster and more consistently with the App’s data integrity and data handling workflow solution.
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Data Quality Becomes Measurable & Valuable
Outstanding data quality issues are now measurable, allowing Data Admins to earn credit and justify their value.
