Marketers need to prove their value.
Create a Connected Customer Experience
Customers need real-time reaction during their buying journey.
Earn a Seat at the Board Table
Show how marketing is driving growth so you can be in the right position to ask for more investments.
“On average, people believe that 12% of their revenue is lost due to poor data quality.”
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Trust in Marketing is At Risk
80% of CEOs don’t trust marketers, perceiving them as lacking business credibility and the ability to generate sufficient growth.
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Marketing Issues are Not a Priority
Sales and Strategic Integrations have higher priority because they are more aligned with revenue-generating outcomes or cost-saving initiatives.
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Tracking Revenue is Complicated
Connecting Sales data with online data is one of the biggest challenges. Only 45% of marketers measure how much revenue they influence.
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Poor Data Quality
When CRM Data Quality lurks, the ROI on Sales and Marketing becomes undervalued, and CRM user adoption rates drop. Individuals start to place blame on each other.
Be a hero and get the credit you deserve
Tenacious
Bends data to make data fit into Actionable Reports
Interpersonal
Builds, manages and motivates teams effectively
Strategic
Fearless decision-making
